Just like wikimapia.org Google came up with a new product called Google Map Maker where local people can mark their favourite spots in their cities and hometowns, add features such as roads, parks, and buildings, tag small businesses to help users find them, and collaborate to map neighbourhoods of interest ,which will benefit Google users both on the web and on mobile
Google Map Maker is already being deployed in 57 countries
You can see in image provided by bing , none of the building marked by their names but now you can do so in Google maps using Google Map Maker, Just like you do so in Wikimapia.org
Official Google Blog: Empowering users to map their worlds